Thumb-Tack

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SORI by 5+2 (Satoru Utashiro, Atsuko Araki, Masaki Kato, Takahiro Taira, Yasuka Mori, Rina Ono, Hikaru Yamaguchi) (Japan) (source)

The “Sori” is a depressed thumb-tack which made using it more comfortable than the conventional rounded ones. It also won the 3rd place in the MUJI competition. The idea was simple but unaware by many which seem such a shock when I first find out about it. (more award winning projects)

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